Co-founder
Daniela
Daniela has been making jewellery for 15 years. She brings that craft to every Auzi piece.
Our Story
Not made to hide.
Jewellery that lets you wear your hearing with confidence. Created by Dec and Daniela.
Dec & Daniela, co-founders of Auzi
The couple behind Auzi.
Co-founder
Dec
Dec has worn hearing aids since childhood. Auzi began with his wish to wear them proudly.
HOW WE GOT HERESmall beginnings.
Small beginnings.
Big feelings.
- 2019
We meet
At the Entrepreneurship Society at Edinburgh University.
- February 2024
A birthday gift
Daniela creates a birthday gift for Dec’s hearing aid. A personal idea becomes something bigger.
- August 2024
Auzi is born
Our first collection launches, turning hearing devices into jewellery to wear proudly.
- 2025 to present
The world takes notice
Featured in The New York Times, with Auzi now worn by customers around the world.
Investment
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The next chapter
We’re looking for people we trust, with expertise in luxury, community and international growth.
The Beginning
A Gift with Purpose
Dec was born moderately deaf in both ears, and from a young age found subtle ways to adapt - turning faces toward him to lip-read and relying on hearing aids he never felt proud to wear.
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On his birthday in 2024, his partner Daniela crafted a gift that changed everything: elegant covers that turned Dec’s hearing aids from medical devices into something beautiful, personal, and empowering.
the craft
Luxury Meets Meaning
From summers in San Diego jewellery classes at just eight, to crafting pieces for friends back home in Romania, Daniela’s early passion never faded. She later studied Jewellery & Silversmithing at Edinburgh College of Art, deepening her skill in fine metals and gemstones.
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Now a GIA Graduate Gemmologist with 14 years of experience, she brings that artistry to Auzi, transforming assistive devices into jewellery that celebrates identity with beauty and pride.
the mission
Proudly-deaf Owned
At its heart, Auzi is a family business. Built with love, and driven by purpose.
Our promise is simple: to craft pieces that are beautiful, ethical, and built to last, for those who’ve never been given the chance to wear their hearing with pride.
